Braving the pandemic: How this regal farmer thrived through COVID-19.

Nana Abena Frempomaa II, Queen mother of Bobene is one of the farmers whose hard work and contributions were awarded during the just ended farmers’ day celebrations in Ghana. Despite her success, the industrious queen mother was not spared from the adverse effects of the Covid-19 pandemic. However, like many farmers, the pandemic has further exacerbated the already existing challenges she had to deal with as a farmer in rural Ghana 

Nana Abena Frempomaa receives her award for Best Framer (2nd runner up) and Best Female Farmer of her district.

In a conversation with her, she narrated with sadness how her farm’s productivity significantly dropped this year, attributing it to COVID-19 crisis and also to the erratic rainfall patterns. 

“It hasn’t really been a good year to me as a farmer and to other farmers as well. One, because of the Covid and also the rains stopped earlier than usual. And after the heavy season from January to June/July, the crops were okay. But the latter part of the season, that’s from August till now, was not favourable at all and this greatly affected our farm activities and yields”, she said.

The COVID 19 pandemic restricted farmer movement and access to input which adversely affected their productivity at the end of the season.

It is, however, refreshing to see rural farmers like Nana Abena Frempomaa II, put in extra work and resources despite this year’s challenges to rise above her peers and continue to contribute to the growth and sustenance of this nation.

In spite of the challenge posed by climate change and the pandemic, Ghanaian farmers across the country remained resilient while adapting to the new way of life.

She credits her success to her unique farm management style, good leadership skills and hands-on approach. She grows cashew, pepper, sugar apples (sweetsops), groundnuts, beans and cassava. In spite of the size and diversity of her farms, she always found time to provide direction to her farmhands and ensure that all COVID protocols were strictly followed on her farm.

“Some farmers leave their work for the labourers but for me, I work hand in hand with them. My constant presence on the farm means I also experience the day to day challenges and find progressive solutions that make the work move faster and ensure things are done properly. As a good leader, you should always be out there with the people and help them through their problems.”

“As a good leader, you should always be out there with the people and help them through their problems.”-Nana Abena Frempomaa II.

She is also optimistic about the coming year, hoping that it will be more progressive for herself and her people in the farming community of Bobene.

“Despite everything, we give thanks to God. If the rains had been heavy as expected the pandemic may have affected many people. God knows best, I am just hoping for the best for now. We have more years ahead of us and we can do well, by the grace of God.” 

She also expressed gratitude to the government of Ghana and acknowledged the efforts of the Ministry of Food and Agriculture while demanding for more to be done to support farmers.

“The Government and Ministry of Food and Agriculture were very instrumental in keeping us all afloat throughout this pandemic. Their efforts ensured that we had food to sustain us during this pandemic. Moving forward more should be done to provide every farmer with subsidised inputs and financial support” said  Nana Abena Frempomaa II.

Similar sentiments about the impact of COVID were shared by other farmers like  Khadija Benewaa, a farmer at Adansi Domeabra, a town many miles away from Bobene. Khadija also shared that the pandemic and poor rainfall created an artificial scarcity that increased the prices for farm items used extensively by farmers.

Khadija Benewaa, a farmer from Adansi Domeabra.

George Boateng, a cocoa farmer at Yonso also shared how the Covid-19 pandemic affected access to farm labour. 

“We rely heavily on farmhands, especially during the start of the season because we need to clear and prepare our lands. These farmhands mostly travel in from Burkina Faso and Togo. Due to Covid-19 most of these farmhands were unable to return for this season’s work. Borders have been closed, and this has affected our work on the farm greatly”, said George Boateng.

George Boateng, a cocoa farmer from Yonso.

George also added that farm produce were not making their way to the markets nor commanding higher prices to expand their profit margins due to the limited movement imposed by the pandemic.

Limited access to market, climate information and inputs are some of the existing challenges farmers deal with that have been exacerbated by the Covid-19 pandemic. Over the years, Farmerline has responded to these by using technology and extension services to serve farmers with information, knowledge and quality and affordable inputs. So far over 40,000 rural smallholder farmers have benefited directly from our services this year.

Farmers receiving education and training from a Farmerline Extension Officer while observing COVID protocols.

However, the Covid-19 pandemic has made it clear that there is so much more to be done to help farmers overcome these challenges and earn better profits. In response to this Farmerline has stepped up its efforts to provide market access opportunities for farmers in Ghana and Ivory Coast. This adds up to efforts we made in the early days of the pandemic where over 18,000 farmers in Ghana and Cote d’Ivoire were sent vital information on Covid-19  through mobile voice messages in 7 local languages and French.

Farmerline disseminated vital farming information and Covid-19 prevention tips through mobile voice messages in various local Ghanaian languages and French.

Enabling Behaviour Change within farming Communities in Africa.

Despite farmers’ importance in feeding populations and contributing to the economy, research across farming communities, especially in developing regions points to low levels of formal education, literacy, and financial literacy, a major impediment to adopting the right practices for productivity and sustainability.

In Ghana, farmers rely on Agriculture Extension Agents who work with farmers on technical knowledge. However, there are never enough of these agents to work with the farmers efficiently – Ghana has a ratio of 1 agent to 1500 farmers – the World Bank recommends a ratio of 1:500 recommendation.

In the later part of 2019, Farmerline sought to identify training models that were impactful, scalable and cost-effective, that will overcome the existing barriers to farmer knowledge and behaviour change. This was very crucial because, across the industry, numerous training initiatives have been instituted to equip farmers with skills to improve productivity, profits and sustainability. However, we see that farmer livelihoods and yields have not improved significantly.

We focused on 114 cocoa farmers from different communities within Ghana’s Ashanti Region. Our initial research found only 8% of them (9 out of 114) had prior knowledge of post-harvest planning, and especially financial management. We also found most of the farmers did not account for their revenue for the season nor save income.

We wanted to change these behaviours to help farmers ultimately increase their revenues, so we placed the farmers into five different groups. Each group had a different training programme where we provided services or information in different capacities to understand what might be more effective for the farmers. While all the programmes focused on post-harvest planning activities, the way they were delivered differed.

We offered one group in-person training only, where we provided farmer business school workshops facilitated by staff and held at the community. Our second group had this same in-person training alongside voice messages, where after the workshops, they received a series of pre-recorded voice calls on the training content. The third group also had in-person training but then after the workshops, the group received a remote device (Talking Book) containing pre-recorded messages on the training. The fourth group had the voice messages and then follow-up phone call support to clarify the messages. Our fifth group received a combination of three of these: the workshops, then the voice messages, and follow up calls.

The outcome of this research and how it can be applied by other organisations has been documented in our free E-book on How to influence behaviour change in smallholder farmers. Download here

What matters most to farmers in this time of COVID?

As we have outlined in previous posts, this pandemic affecting food systems both locally and globally, and farmers are essential to these systems. We have been keeping in touch with farmers now as ever through this pandemic, especially on how we can better support them.

In conversations with farmers about what matters most to them during COVID-19, we noticed that the same issues kept arising; the need for access to finances, labour, inputs, information and access to the market.

We have canvassed some of these opinions from farmers which we share below.

Kadija Benewaa

Kadija is a Community Agent and Farmer at Adansi Domeabra.

How has COVID-19 affected you?

The pandemic has affected our work greatly. We were afraid to step out and go about our farming activities. Prices for items we buy every day were suddenly increased sometimes they were unavailable. 

Tell me how it has affected your farming activities?

Initially, we decided to stay away from farming for awhile just to monitor how things progress.

Usually, before the planting season starts, labourers from other parts come and help us prepare our lands for the planting season. This time, we don’t have enough labourers to support our work on the farm because of the lockdown. If you have multiple acres of land to farm, it becomes very difficult to get ready for the season. There is a lot of uncertainty this season. We can’t keep away from our farms, so we are taking strict measures to protect ourselves from the disease. I don’t talk to people who are not wearing a mask.

What is most important to you during these times?

Provision of inputs on credit and some financial support to continue managing my farm this season.

Usually, we go for seeds (maize, rice) from the agric office and pay back the cost of the seeds at the end of the season. This year, we didn’t get access to this service. We need money and inputs.

George Boateng

George is a Community Agent and cocoa Farmer at Yonso in the Ashanti region. He also grows plantain, cassava, cocoyam. In normal times, he says he would prepare for the planting season by registering with the government to get the desired number of cocoa seedlings, securing land, sourcing money for labour and inputs, clearing and preparing his land and then by June, planting the seedlings.

How has your work changed with COVID-19?

We rely heavily on farmhands, especially during the start of the season because we need to clear and prepare our lands. These farmhands mostly travel in from Burkina Faso and Togo. Due to COVID-19 most of these farmhands were unable to return for this season’s work. Borders have been closed, and this has affected our work on the farm greatly.

Usually, before the cocoa season ends, we rely on the sale of other crops to get money to take care of our families and to pay for inputs and labour for our cocoa farms. But this year we have not been able to make good sales on our crops. Because of the limited movements, our products aren’t getting to major markets where they would be sold for higher profits.

What resources, people and strategies are needed for a successful planting season during COVID-19?

Access to farm inputs, agrochemicals and credit facilities to help us access finance and grow the cocoa.

Margaret Addai

Margaret is a farmer and community agent in Bipoa, in Ghana. She grows tomatoes, bananas, garden eggs, pepper and cocoa.

Her role as a community agent is to help to distribute the services to farmers in her community. 

How has your work changed with COVID-19?

The lockdown and limited movement inhibited us from actively engaging in some economic activities that will provide the finance we need to invest in our farms. Trading activities have been limited, and I was not able to get enough money to buy some inputs for this planting season. 

What resources, people and strategies are needed for a successful planting season during COVID-19?

Financing is very important. Money helps farmers to buy the right inputs like weedicides and pesticides. Education is very important. Over the years, I have learnt a number of planting techniques that have helped me farm better.

At Farmerline, we directly serve over 40,000 farmers across Ghana with weather updates and agronomic information; quality and affordable inputs as well as direct farmer training. We are staying in touch with our farmers throughout this pandemic and continue to find innovative ways to serve them using technology and an efficient distribution model.

Read more on how COVID-19 response measures here.

Distributing Essential Services to Farmers During COVID-19

COVID-19 has shown the need for innovative thinking and for many, a quick pivot to digital ways of doing things. At the beginning of planting seasons, information, inputs and other farming resources are in high demand. Farmers need resources to plant for a good harvest and service providers and middlemen need to move goods and services in time.

Switching to digital means the ability to connect and serve more farmers in a safe way. Here are ways organisations that work with farmers can continue to move essential services during peak seasons while still adhering to safety measures during this pandemic.

Use mobile-based solutions 

In Ghana, there are 39.97 million mobile phone connections out of a population of 30.75 million people. But internet penetration is 48% with 14.76 million internet users. The high mobile penetration rate makes mobile more impactful in reaching and providing direct information to farmers living in rural communities during a pandemic.

Through digital communication platforms, organisations can send voice messages in farmers’ local languages and continue to support them with the right information this planting season. One of the things we are most proud of is using our technology to ensure farmers in our network are also receiving WHO health messages through mobile calls. Together with volunteers, we have been recording COVID-19 health advice in local Ghanaian languages. The messages explain what the virus is, how it spreads, the symptoms to look out for, and preventive measures.

Margaret Addai, a farmer in Bipoa, Ashanti Region, explains why receiving these mobile voice messages are crucial for farmers in rural communities,

“We (farmers) live in rural communities, not everyone here has access to a radio set that will help them keep abreast with news and trends. But even the poorest in these communities have access to a handset, so information sent through the mobile phone is the surest way to keep people informed in these times. Once we receive these calls we learn what is going on and are able to put the health information into practice.”

As we minimize physical contact and direct workshop training, we are creating other platforms for farmers to continue to access support. Our field officers are training farmers on best farming practices through phone calls, and farmers can also access support through our call centre.

Aside from these mobile channels, we have also rolled out an IVR-based system for plant disease surveillance in 16 farming communities in Ghana with support from Ausvet and Gates Foundation. Farmers across these communities will now be able to report symptoms from their crop and shortly after receive low-cost management advice through their simple mobile phones. We are hopeful about the impact this service will make in their work especially during these times where they have limited access to extension services and support.When we do meet with our farmers face-to-face in workshops, we are making sure the field agents have protective gear, and the workshops host less than 20 farmers, who all sit one metre apart, while everyone washes their hands regularly at the workshop and the farmers all wear facemasks.

Making sure farmers get their inputs 

For farmers to be able to do their work, they still need to access essential services, like inputs for their farms. Research has shown in Ghana, about 30% of inputs farmers use are below the standard or are unapproved which means farmers are at risk of using fake products on their farms, which is a health-risk and could affect yields. To address this, we work with certified manufacturers and have a robust distribution network. This is especially important now as through our network and using middlemen as the input dealers we can lower the farmers need to travel, and so lower their risk of COVID-19.

Anthony Aliebe is a Farmerline Zonal Director and is in charge of input sourcing from our supplier partners and distribution to our farmers. He says providing these safety measures ensures all our field staff are safe while delivering inputs and other essential services to the farmers. 

Anthony says this focus on essential services during the pandemic is to both sustain businesses and to ensure food security post-COVID-19.

“We conveniently deliver inputs at shops of input dealers. This minimises exposing the input dealers to the virus as they would not have to source or buy their input from the main market centre. Farmers can visit the agro-input shops we work with and can be safe in the knowledge they are getting good products, even in these shops we make sure the shop workers and the farmers have face masks to use,” he explains.

For us, this partnership with shops and dealers is important as it will help in creating more job opportunities in these rural areas. It will also ultimately increase farmers incomes if they have safe and reliable access to inputs. 

Emelia Adu, an input dealer in Atobiase, in the Ashanti Region says Farmerline’s work is keeping her safe.

“COVID-19 has made it difficult for me to travel outside my community to purchase agro-inputs for my shop. But through my partnership with Farmerline, I receive a constant supply of inputs right here at my shop in Atobiase. I am given a flexible repayment plan, and this makes things really easy for me. They have given me free nose masks for my own use and also to distribute to the farmers who buy from me.”

Track farmers’ needs digitally 

In order to efficiently deliver essential services to farmers, it is important to be able to track farmers’ needs digitally and capture sales records.

Most farmers and middlemen like input dealers are unable to keep records of their purchases, record sales and project input demands that will help them in planning and meeting input demand during peak seasons like this.

Through our  Mergdata software, we make sure that input shops and dealers we work with have access to a simple digital platform so they can record their sales and then track demand while having easy to access records. For farmers, we provide each with a digital ID card which has a record of all their financial activities with us and our partners.

“Farmerline has helped me to integrate technology into my work as a farm input dealer. Right here on my phone, I am able to keep track of my daily sales and use this information to track my profit and predict demand. They are bringing a lot of advancement in our business and farming”,

said Derrick Aquah Safo a partner input dealer in Adansi Asokwa.

We have seen major job losses across the globe in all industries, including agriculture, as Anthony says: “Some organisations have reduced their goals and targets for 2020 due to the pandemic. As a result, these organisations undeniably have shrunk their workforce to the new goal.” 

At Farmerline, we are finding new ways of serving farmers, working with partners and creating more jobs and opportunities amid the pandemic by exploring with technology and being open to learn and adapt.

An appreciation to Farmers: The silent heroes & heroines in the fight against COVID-19

Globally, healthcare workers have been lauded for their dedication in treating COVID-19 patients. These outpouring of gratitude have been heartwarming to see. In some countries, citizens in lockdowns have stood out on their balconies, clapping for healthcare workers’ heroic efforts. As we show gratitude to healthcare workers who continue to keep us safe during this pandemic, we will also like to highlight the work of another group of frontline workers who deserve immense praise: farmers.

Across the world, there have been food shortages and supermarkets imposing restrictions on the number of products customers can buy, with some countries temporarily banning the export of rice, for example, to shore up their stocks.

From the packaged food on the shelf to the policy expert who implements measures to protect food security and what you are putting in your pot most likely started with a farmer. 

And while many services have become redundant during this pandemic, food has remained essential to feed populations, and to sustain economies.

Across Africa, farming is key to survival – it accounts for at least 15% of the region’s GDP, and about two-thirds of the African population is employed within the sector, the vast majority working on small-scale farms that currently produce around 90% of all output. 

Despite the pandemic, these farmers still go to their farms. They continue to weed, sow, and harvest during this period, while many of us stay home. Their toil has meant drivers still have goods to transport, factories have raw materials to process, markets still have food to sell, and we can still eat.

Across the continent, these small-scale farms are often not easy places to be, and the reward is rarely equal to the efforts put in. By and large, there are widespread issues with farmers not being able to access financial assistance to improve their businesses, using rudimentary technologies, including not having access to irrigation technologies as well as inputs, like seeds and fertilizers. They are also facing unpredictable climates, which affects planting and harvesting. These are all issues we at Farmerline as well as our partners across the world are trying to address, but like COVID-19 won’t be stamped out tomorrow, these challenges will take time to be overcome.

Farmerline’s Worlali Senyo, says farmers have proven their work is more critical now than ever.

“While various strategies for social distancing and easing lockdown across many countries are ongoing, farmers have the arduous tasks of ensuring production does not stop. In Ghana, the season has already started and farmers cannot wait, they have forged ahead with the business of producing to feed people and for their incomes. However, if this is not managed well and supported could lead to the next global disaster of massive food insecurity.”

He says farmers “are the most critical force in overcoming this pandemic because you can not win a war on an empty stomach.”

So we at Farmerline say a major Ayekoo to farmers here in Ghana, Africa and across the world for their essential work, especially during this pandemic.


‘COVID-19 shows the importance of technology in serving farmers’

Meet Ebenezer Oppong

Ebenezer Oppong is the Farmerline Zonal Manager for the Nyinahin Zone, which is made up of Atwima Mponua and Atwima Nwabiagya Districts in the Ashanti Region.

Atwima Mponua and Atwima Nwabiagya Districts in the Ashanti Region.

He is one of Farmerline’s over 200 field agents, whose role is to deliver relevant training and resources to farmers in their communities. With his smartphone in hand, Ebenezer uses the Farmerline’s Mergdata software to register and collect data on farmers, create their digital identities, including generating digital ID cards, conduct credit scoring and monitor loans. With Mergdata, Ebenezer can receive input requests from farmers and their community agents as well as monitor sales and input distribution.

Ebenezer says each day working for Farmerline brings new experiences – learning new lessons, meeting new farmers and helping them overcome their challenges.

However, with Ghana also in the midst of the COVID-19 pandemic, Farmerline is finding ways to continue to serve and engage farmers. With limited travel, field agents like Ebenezer are delivering essential inputs farmers need to cultivate their farms while observing all safety protocols. Ebenezer says the technology Farmerline relies on means he is still able to communicate with the farmers, community agents and agro input dealers he cannot easily reach in these times.

Mergdata provides field agents with information on farmers and insights into field activities that help them to serve farmers

“Because we align our work with technology and we have a platform where we keep data of all our activities and operations, it becomes really easy to stay in touch with farmers and other partners.

I have all the information I need to reach and support farmers on my laptop and my smartphone. This simplifies my work in the field and keeps me connected to our farmers even during these uncertain times.”

A dashboard on Mergdata’s credit scoring feature

If Farmerline relied on manually inputting data, Ebenezer says he would be dealing with a major headache during these times of COVID-19.

Farmers’ challenges are complex and this makes it important to have some key insights on each farmer in order to recommend the right support. If we were doing a lot of things manually, you may skip some key activities or forget some things that you’ve recorded about a farmer. And during such pandemics, farmer engagement would be a real challenge.

Because of Farmerline’s way of operating – using technology and digitising all our operations – we are able to keep track of every activity and monitor the growth and impact we’re having in farmers’ lives. All the insights from the field are available at the tip of my fingers.”

Likewise, the farmers can reach out to him with any concerns, questions or feedback.

“Farmers now see us as partners in increasing their yield and also bringing them up financially,” he explains. “The farmers rely on us for, not only quality inputs but also information which helps them in their daily work.”

Our commitment to Farmers

Our focus from the very beginning has been to create lasting profits for farmers by providing them with the resources and knowledge they require to thrive. With over 80% of our food coming from smallholder farmers, it is obvious that productive and thriving smallholders will contribute greatly to healthy and thriving African economies. But amidst imposed restrictions during the COVID-19 outbreak, there are bound to be unintended consequences on food production and supply. With over 250 million hungry people already in Africa, we cannot afford more hungry and desperate Africans at this time.

Our strategy is to work from the bottom up. By getting closer to our farmers in these times, we are learning about their unique challenges and developing solutions that will help them to continue food production that will sustain food supply.

We are also maximising the use of digital tools to engage farmers. Together with selfless volunteers and partners, our teams are working around the clock to keep farmers informed about COVID-19 and how they can protect their households at this time.

Read more about our COVID-19 messages to farmers here.


COVID-19; how we are working to keep farmers and employees safe

Ghana has not been spared from the COVID-19 global pandemic. As countries across the world instigate lockdowns, close borders and advocate social distancing, we here at Farmerline have also been changing how we work. We want to keep safe and keep supporting our farmers and Ghana’s food value chain. We are also strongly focusing on keeping our farmers informed as to how they can stay healthy and keep doing their vital work.

Since Ghana confirmed its first cases of COVID-19 on March 12, Farmerline’s 54 staff, split between our offices in Accra and Kumasi, have quickly changed how we work.

When Ghana announced the first cases, we allowed team members who commute to work via public transport to work from home if they wished. However, as the cases increased and Ghana initiated a partial lockdown, we have moved all of our meetings online.

Adwoa Adadzewa Afrifa, Farmerline’s Acting Head of Corporate Operations is working to make sure our team members in Accra and Kumasi have the logistics and systems they need to operate.

“We have ensured our staff have data to work from home, and regular check-ins with team leaders to ensure all needs are addressed. We have also ensured our field staff have the IDs and resources they need to continue serving farmers,” Adwoa says.

Farmerline, like many other organisations across the world, has had to deal with challenges due to COVID-19, including altering plans and postponing activities because team members cannot be present in person. However, Adwoa says these challenges are also bringing the team closer together.

“We have learnt how resilient and innovative people can be in the face of unplanned situations like this. Our teams have been very collaborative during these times, and we have witnessed a true demonstration of one of our key values; succeed together,” Adwoa says.

Working with farmers during COVID-19

It is not only our team members in the offices who we need to think about during COVID-19. Farmerline remains dedicated to smallholder farmers. Our field agents are delivering essential inputs farmers need to cultivate their farms while observing all safety protocols.

We are also reaching out to farmers across Ghana through mobile voice messages to give them vital information and awareness of COVID-19. These messages are going out in local languages.

So far, 7,844 farmers have received 43,732.5 minutes of COVID-19 tips in Twi

We are also running a campaign on social media to enlist volunteers to record voice messages in 13 additional local languages. Volunteers are recording messages in Ga, Ewe, Dagbani, Hausa, Fante, Bono, Dagaare, Sisaala, Frafra, Nzema, Gonja, Mampruli, Waale.

Using World Health Organisation information, the messages explain what the virus is, how it spreads, the symptoms to look out for, and who is most at risk from it. They also detail how farmers can protect themselves from it and what to do if they fall sick. 

Margaret Addai, a cocoa farmer in Bipoa, which is in the Ashanti Region, has received the messages in Twi. She says the messages are crucial for farmers like her.  Without them, she says she would not have been aware of the risk everyone faces from COVID-19.

“We (farmers) live in rural communities; not everyone here has access to a radio set that will help them keep abreast with news and trends. But even the poorest in these communities have access to a handset, so information sent through the mobile phone is the surest way to keep people informed in these times,” she tells us.

“Once they receive these calls, they will learn what is going on and be able to put the tips into practice. Not everyone is aware of these protective measures that Farmerline shares with us. For instance, some people will mostly wash their hands when they are about to eat. But with the education people become more aware and wash their hands more often.”

If you work with a farmer group that will benefit from this service contact us via email:

If you would like to volunteer to record messages in local languages, please send an email to


Today, TIME reveals its annual list of the 100 Best Inventions that are making the world better, smarter and even a bit more fun. Featured on this list, is Ghanaian-founded Farmerline’s proprietary software, Mergdata

Mergdata is a web and mobile application that is powering over 200,000 farmers across 13 African countries. The software’s modules for farmer profiling, mapping, certification, traceability, messaging and digital payments are used by over 60 organizations to qualify and provide farmers with the necessary resources they need to increase productivity and profit.

To assemble the 2019 TIME Best Inventions list, TIME solicited nominations across a variety of categories from editors and correspondents around the world, as well as through an online application process. Each contender was then evaluated on key factors, including originality, effectiveness, ambition and influence. The result: 100 groundbreaking inventions that are changing the way we live, work, play and think about what’s possible.

In recognition of this nod, Famerline’s Chief Technical Officer, Emmanuel O. Addai, said,

“This is an endorsement of our avowed principle to use technology to solve the everyday problems of farmers across Africa. Kudos to our dedicated engineers, past and present, who have supported the vision all these years”.

Farmerline is a Ghanaian company that focuses on creating lasting profit for farmers through direct efforts and partnerships. In Ghana, the company uses digital tools and a network of well-trained field agents to provide input financing and intensive training to over 12,000 farmers.

Read Farmerline’s feature here:

See the full list here:

Farmerline Steps up Efforts to Increase Youth Engagement in the Cocoa Value Chain

Farmerline has launched a game which seeks to educate and incentivise Ghanaian youth into partaking in the cocoa value chain. The game introduces an added experience to Farmerline’s CocoaLink mobile application by bridging the divide between learning and having fun. At the same time, it reels in the attention of the younger generation into different aspects of the cocoa value chain, and the opportunities available to them. 

The game employs the format of the popular TV show, ‘Who Wants To Be Rich’. The goal of the game is to attain 1,000,000 points by answering 15 questions on cocoa and chocolate. As part of the launch, a quiz competition will run till the 30th of December with winners announced each week based on the total score on the leaderboard at the end of the week. Even though it is open to young people, cocoa and chocolate lovers, the quiz is limited to only players in Ghana. 

The Cocoalink app was created by Farmerline in partnership with Hershey and World Cocoa Foundation to train farmers, and encourage Ghanaian youth to be involved in the Cocoa value chain through interactive digital media contents on the mobile application. With over 5,000 app downloads, users have spent 92,000+ minutes learning best agricultural and business practices on the app, CocoaLink has established itself as a resourceful and timely tool for farmers and extension officers across the country. Together with partners like the International Center for Tropical Agriculture, the application has been able to contribute to the adoption of Climate Smart agriculture practices through its Cocoa Zones feature.

5000 + Downloads

92,000+ mins spent learning

Download the CocoaLink App today and start learning!

Designing Meaningful Experiences at Farmerline – Oluwatobi Babalola (UX Designer)

October 7, 2018… I took a one-way flight to Ghana to resume as a User Experience Designer at Farmerline. It was a tough decision for me as I had lived all my life in Nigeria and spent most of those years in Lagos, Nigeria. I had told my folks I would return to Lagos after 6 months if I was unable to cope.

The journey so far has been filled with unique experiences that, when put together, have shaped me into the kind of designer I am today. One amazing moment for me was seeing some lead farmers and field agents use our designs. They were excited to use the product but at some point, they struggled. It really helped me understand that usability testing is a key part of design and development. It is important to see your users use products you built so you can build better experiences for them. We had to fix and re-test the parts they struggled with so that they can use the feature seamlessly.

It is a year now and it feels like I joined yesterday, I am alive, here, and still pushing pixels at Farmerline. Over the last year, much of my work has been dedicated to designing features and products that provide relevant and meaningful experiences to the entire agriculture value chain from organisations to lead farmers. It’s been challenging as expected and I am grateful for the amazing support I get from my teammates.

It’s been challenging as expected and I am grateful for the amazing support I get from my teammates.

Braving the pandemic: How this regal farmer thrived through COVID-19.
Read Article
Enabling Behaviour Change within farming Communities in Africa.
Read Article
What matters most to farmers in this time of COVID?
Read Article