Designing Meaningful Experiences at Farmerline – Oluwatobi Babalola (UX Designer)

October 7, 2018… I took a one-way flight to Ghana to resume as a User Experience Designer at Farmerline. It was a tough decision for me as I had lived all my life in Nigeria and spent most of those years in Lagos, Nigeria. I had told my folks I would return to Lagos after 6 months if I was unable to cope.

The journey so far has been filled with unique experiences that, when put together, have shaped me into the kind of designer I am today. One amazing moment for me was seeing some lead farmers and field agents use our designs. They were excited to use the product but at some point, they struggled. It really helped me understand that usability testing is a key part of design and development. It is important to see your users use products you built so you can build better experiences for them. We had to fix and re-test the parts they struggled with so that they can use the feature seamlessly.

It is a year now and it feels like I joined yesterday, I am alive, here, and still pushing pixels at Farmerline. Over the last year, much of my work has been dedicated to designing features and products that provide relevant and meaningful experiences to the entire agriculture value chain from organisations to lead farmers. It’s been challenging as expected and I am grateful for the amazing support I get from my teammates.