Across the African continent, a lot of achievers are making waves and contributing to economic growth through entrepreneurship.
But what is even more impressive and striking is that a lot of these achievers, who are running their own companies and on a path to success, are young and have significantly less experienced. They are taking their passion and expertise and trying to do what many established entrepreneurs have strived to achieve: turn their start-up into a brand.
One of such innovative achievers is Farmerline’s Co-Founder and CEO, Alloysius Attah.
Together with his co-founder, Emmanuel Owusu Addai, they have built a company that empowers small-scale farmers with innovative mobile technology and information services.
Here is Forbes’ feature on how Alloysius’ unique story and his journey is leading Farmerline to become a household brand.
Alloysius Attah, Founder, Farmerline
Alloysius Attah, 27, founded Farmerline, a Ghanaian software company and social enterprise, in 2013. With offices in Kumasi and Accra, Ghana, and a current full-time staff of 23, Farmerline builds technologies to connect rural customers to information, financial services, and supply chains, with an emphasis on smallholder farmers. Farmerline has developed multiple proprietary software that are used widely across different sectors. These include the Mergdata platform, a data analytics and insight solution, and PayTime, a credit scoring and lending app that uses alternative data sources for farmers with no credit history. The company also provides content messaging to deliver good agricultural practices, weather reports, and market information to farmers, reaching beyond barriers in language, literacy, and connectivity by offering information in local languages. Farmerline’s content messaging (voice and SMS), remote surveying and data collection services have been deployed across 5 countries by companies, NGOs, and governments. To date, Farmerline has reached over 200,000 users across West Africa. The recipient of numerous awards including the 2016 SEED Award and the Financial Times/IFC World Bank Group Transformational Business Award for Achievement in Information and Communication Technology, Farmerline plans to reach 1 million active users by 2020.
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