Account Based Marketing (ABM) Associate


Learn About Farmerline

Farmerline is dedicated to reimagining how the world thinks about and invests in the livelihoods of small-scale farmers. Our mission is to create lasting profits for farmers everywhere. We approach challenges with bold and systemic thinking while maintaining a lean and nimble operation. 

Farmerline was founded in 2013 and has been a fast-growing Agtech company in Africa. The company has raised over $20 million since incorporation. Farmerline’s digital marketplace combines logistics, field agents, farm resources, and agribusiness partnerships to support African farmers. We have reached 1.7M farmers by deploying our tools and services through 3,000+ partners across 48 countries. 

Impact assessments show that on average we increase yield by ~2X and a $306 increase in net income. Our technology platform Mergdata is licensed or white-labeled to development partners, global food traders, and governments who use its customizable tools to improve the lives of farmers around the world

We foster a learning organization where you will have the opportunity to apply your ideas and creativity to solve problems daily. If you are drawn to a dynamic, collaborative culture, set high standards, and tackle challenges with determination and to make a positive impact on millions of lives, Farmerline is the perfect environment for you to thrive. 




Job Title

Account-Based Marketing (ABM) Associate

Department and Location

Marketing & Communications, Ghana

Incumbent Supervisor

Head, Comms & Marketing

Suggested start date


Length of assignment

Permanent role, subject to performance


Role Overview

As an Account-Based Marketing(ABM) Associate,  your key responsibility will be to collaborate with the marketing team to develop and execute comprehensive ABM strategies aligned with company objectives. This role will directly impact our key business revenue line - Mergdata sales and ultimately help grow our brand market share. If you are passionate about leveraging marketing strategies to drive business growth in the dynamic AgriTech SaaS landscape, this is the role for you. Join us in revolutionizing agriculture through technology!



  • Strategic ABM Planning:
    • Collaborate with the marketing team to develop and execute comprehensive ABM strategies aligned with company objectives.
    • Identify and prioritize target accounts, ensuring a personalized and effective approach.
  • Content Creation and Personalization:
    • Create compelling and tailored content for specific accounts, ensuring relevance and resonance.
    • Utilize data-driven insights to personalize marketing materials for targeted audiences.
    • Design targeted digital marketing campaigns to encourage the discovery, subscription, and adoption of Farmerline’s Software as a Service (SaaS) and digital solutions 
    • Plan and publish strategic, internal, and external monthly newsletters to be distributed to targeted and specific clients within our customer database
  • Campaign Execution:
    • Implement ABM campaigns across various channels, integrating digital and offline tactics.
    • Collaborate with cross-functional teams to ensure seamless execution of campaigns.
    • Increase product & brand discovery and adoption through targeted email marketing and SEO campaigns to increase engagement, lead generation, and conversion
    • Plan and organize digital/online events such as webinars, podcasts, etc, to promote Farmerlin’s brand, products, and services, to help position the company as a thought leader within the agritech space
  • Data Analysis and Reporting:
    • Monitor and analyze ABM campaign performance, providing regular reports with actionable insights.
    • Continuously optimize campaigns based on performance metrics and industry trends.
  • Cross-Functional Collaboration:
    • Work closely with Sales, Product, and Customer Success teams to align ABM strategies with overall business goals.
    • Foster strong communication channels to ensure a unified approach across departments.
    • Collaborate with internal teams and consultants from time to time to create landing pages/ebooks/white papers and optimize user experience
    • Stay up to date with the latest digital trends and best practices, and provide thought leadership and perspective for adoption where appropriate
    • Work with in-house creatives and designers to ensure content is informative and engaging
    • Provide inputs into the company’s annual and quarterly marketing & communications strategy.

Required Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in B2B marketing, with a focus on Account-Based Marketing.
  • Familiarity with the AgriTech industry is a significant plus.
  • Strong analytical skills, with the ability to derive insights from data.
  • Exceptional communication and interpersonal skills.
  • Proficient in marketing automation tools and CRM systems.
  • Creative mindset with the ability to think strategically.


Relevant Experience 

  • At least two years of previous work experience in a similar role
  • Industry, emerging markets, and multicultural environments advantageous
  • French proficiency would be a plus but not required

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