Senior Business and Partnership Manager (Kenya)

DepartmentSales and Marketing


Senior - Business & Partnership Manager (Kenya)


Learn About Farmerline

Are you driven to make a positive impact on millions of lives and leave a lasting legacy? Do you want to utilize your talents and skills to make a difference, rather than simply earning a living? Are you passionate about contributing to feeding the world, both now and in the future? Farmerline is dedicated to reimagining how the world thinks about and invests in the livelihoods of small-scale farmers. Our mission is to create lasting profits for farmers everywhere. We approach challenges with bold and systemic thinking while maintaining a lean and nimble operation. 

Farmerline, an agritech, was founded in 2013 serving 800 farmers in the Ashanti Region of Ghana through mobile information services. Over the past 10 years, we have expanded our impact significantly, having profiled and served over 1.7 million farmers and digitized more than 4 million acres of land through collaboration with over 3,000 strategic partners across 48 countries. Farmerline also works with other stakeholders in the agricultural sector to provide access to financing, inputs, and markets for smallholder farmers. Farmerline’s Mergdata, a web and mobile application, offers real-time traceability, certification audit, farm mapping, farmer education, and analytics solutions to help organizations that work with farmers achieve their sustainability and food security goals efficiently. Mergdata uses big data and AI to give organizations insight into the work of farmers and to give farmers increased access to resources and services; including financial services. Farmerline is currently one of the fastest growing Agtech companies in Africa, having recently secured a pre-Series A funding of $14 million, led by Acumen Resilient Agriculture Fund (ARAF), Oikocredit, FMO (the Dutch entrepreneurial development bank), and nine other global investors. We recently expanded into francophone Africa with an official launch of operations in Cote d’Ivoire; deepening our partnerships across West Africa and accelerating our commitment to support small scale farmers everywhere. 

We foster a learning organization where you will have the opportunity to apply your ideas and creativity to solve problems on a daily basis. If you are drawn to a dynamic, collaborative culture, set high standards, and tackle challenges with determination and a sense of humor, Farmerline is the perfect environment for you to thrive. We are proud to be an Equal Opportunity Employer, valuing diversity and encouraging applications from all candidates. We firmly believe that diverse perspectives empower our teams to create innovative solutions and better understand the needs of our global clients. Aligned with our values, we are committed to recruiting and retaining a diverse global workforce without any form of discrimination.





Job Title

Senior - Business & Partnership Manager (Kenya) 

Department and Location

Corporate Services, Kenya

Incumbent Supervisor

Country Manager - Ghana

Suggested start date


Length of assignment

Permanent role subject to performance


Role Overview

The overall purpose of Senior - Business & Partnership Manager (Kenya) is to meet and exceed sales targets and business goals by bringing Farmerline’s tools and services to clients and partners around the world. The role involves building a deep understanding of Farmerline’s technologies, products, services, and potential tools, translating these to fit the needs of a wide range of organizations (including but not limited to Local agribusinesses, Global Traders and Manufactures, Food Brands, Cooperatives/ Farmer groups, NGOs, Donors, Government institutions) working to improve the livelihoods of farmers and help create lasting profit for farmers everywhere. You will be evaluated based on partnerships initiated and managed successfully, and sales closed. The ideal candidate is a self-starter and a team player, has strong written and verbal communication and presentation skills and a deep understanding and network of the global commodity supply chain (especially Tea, Coffee), agricultural digitalization and business intelligence and insight services.



Business Development & Revenue Generation

  • Provide general support to Farmerline ’s business development processes by participating on concept notes and proposals and business development marketing materials: management plans, corporate capability statements;
  • Stay abreast with key market trends and intelligence with the ability to seek new business opportunities and formulate sales strategies to capitalize on growing the business
  • Establish and develop relationships with key contacts in potential organizations to foster partnerships and business development opportunities.
  • Understand the needs of your customers and be able to respond effectively with a plan of how to meet these needs
  • Consultative sales and account management of new and existing partner base 


  • Generate sales leads, actively engage and manage a growing pipeline of potential partners (Local agribusinesses, Global Traders and Manufactures, Cooperatives/ Farmer groups, NGOs, Government institutions),  prioritize and build strategic relationships with them based on needs and alignment to Farmerline’s mission and business goals.
  • Assess and convert leads with sales potentials from the Marketing and Communications team 
  • Grow Farmerline’s market share across Africa in the digitalization of commodities sector, prospecting, cold calling, and networking within the global commodity trading/ sourcing, agricultural and nutrition security, and other relevant sectors with a primary focus on countries in East Africa.
  • Prepare proposals and conduct professional presentations to prospective and existing customers and partners


  • Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
  • Carry out sales forecasts and analysis and present your findings to senior management/the board of directors
  • Research and attend relevant seminars, conferences and events to expand network and boost sales potential


  • Leverage knowledge, experience and network in local and global market space to negotiate prices and secure deals from local and international businesses.


  • Become fully conversant on Corporate and Farmer Services operations, historical and current, and be able to support, advise and recommend to team and partners best approach for collaboration in order to achieve sales target and business goals


Required Qualifications

  • Bachelors or Masters Degree in an appropriate field of study
  • Successful track record in building partnerships, relationship management, and business development in the commodity industry (especially Tea and Coffee) with increasing responsibilities with a minimum of 4 years of experience.
  • Ability to establish and maintain effective working relationships with the business community, industry players in agriculture, customers, and colleagues
  • Excellent organization, problem-solving and time management skills.
  • Excellent writing and presentation skills in English; especially budget and proposal writing
  • The ideal candidate must have resided and worked in Kenya for a minimum of 3 years 
  • Demonstrated ability to learn new processes and adapt quickly to changing requirements and roles
  • Proven experience in client prospecting,  negotiation, closing,  client relationships and meeting sales goals
  • Advanced use in productivity tools and Sales CRM such as Pipedrive.


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