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Communications & PR Associate

DepartmentMarketing and Communications


 

 

 

Learn About Farmerline

Do you want to improve millions of lives and leave a lasting legacy at the same time? Do you want to use your talents and skills to make a difference and not just a living? Do you want to help feed the world now and in the future? Farmerline works to reinvent how the world thinks and invests in the lives of small-scale farmers. We are working to help farmers produce and sell food. We are bold and systemic thinkers but operate lean and nimble.Since 2013, Farmerline has directly helped farmers to improve their productivity and profit in Ghana and also provided technical support to other organizations to do the same. Farmerline started its operations serving 800 farmers in the Ashanti Region of Ghana with information via mobile information services. We have supported many organizations with our tools and knowledge to improve the way they work with farmers. Over the past 8 years, Farmerline and its partnership network has profiled and served over 1million farmers and digitized over 1,000,000 acres of farmland across 16 countries in Africa. Farmerline is a learning organization and you will have the chance to apply your ideas and creativity to solve problems every day.  If you work well in a dynamic collaborative culture, set high standards, and meet challenges with determination and a sense of humour, you’ll thrive at Farmerline. We are an Equal Opportunity Employer. We value diversity and encourage applications from all candidates. We believe that diverse perspectives help our teams to create innovative solutions and understand our global clients’ needs. In alignment with our values, we are committed to recruiting and retaining a diverse global workforce without discrimination. 

Field

Details

Job Title

Communications & PR Associate

Department and Location

Marketing & Communications (Accra, Kumasi)

Incumbent Supervisor / Line Manager

Dep. Director, Marketing & Comms

Suggested start date

Immediately

Length of assignment

Permanent position, renewal is subject to performance

Role Overview

As a Communications and PR Associate, you will work closely with your line manager on the development and execution of Farmerline’s communications, marketing and PR strategy.

You will be tasked with effectively promoting the business and mission of Farmerline both internally and externally; helping to manage the company’s brand through media planning, content development, communications tools, brand positioning, reputation management and handling media enquiries and by extension, social media engagement. This involves working synergistically with the Digital, Creative and BTL teams to execute the company’s marketing initiatives.

You will also work closely with other units including Farmer Services, Impact & Learning and Corporate Services to develop and execute marketing strategies with the aim of reaching the company’s quarterly and annual goals.

Responsibilities 

  • Help drive the growth of Corporate Services
  • Help drive the growth of the Farmer Services (B2C & B2B2C) business
  • Work closely with your line manager in the creation, implementation and monitoring of all communication and marketing campaigns across the company 
  • Track and manage campaign engagement to increase awareness and loyalty
  • Prepare detailed reports of campaign results to show impact on company’s growth
  • Track actualisation of campaign goals and note any learnings for further improvement
  • Work closely with the Impact & Learning unit to develop stories and case studies around client projects for company newsletter and website
  • Produce content to be used to drive growth of the company’s business
  • Track new business and audience engagement (i.e. n% increase in total engagement)
  • Track client feedback (i.e. n% increase in feedback)
  • Track impact of content created on success of project (i.e qualitative/quantitative report)
  • Support the Digital Content Manager with digital and social media engagement, including but not limited to newsletter build and distribution, and overseeing comments and queries from the online community
  • Maintain and update newsletter mailing list
  • Manage all internal communications, including but not limited to communicating company announcements to employees, and working closely with HR to distribute notices
  • Track employee awareness and feedback
  • Understand and report to your line manager on any needs, fears, expectations and preferences from staff
  • Support company participation in all external activities and events
  • Monitoring the preparation and promotion of external marketing activities
  • Monitor and report on the Farmerline brand’s benefits of event participation
  • From time to time, prepare proposals and presentations to support marketing and sales funnels
  • Any additional support required by your line manager

Required Qualifications

  • Applicant must have a Bachelor’s Degree / HND in Marketing or Communications
  • Ability to multi-task and independently organize work and prioritize tasks. 
  • Self-motivated, honest, highly responsible, and punctual.
  • Ability to work both independently and as part of a team
  • Willingness and ability to handle a high volume of work
  • Self-starter who takes initiative, a problem-solver, and an excellent communicator 
  • Proven experience in the use of mobile technology




















 

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