Crop Marketing Manager

DepartmentMarketing and Communications



Learn About Farmerline

Do you want to improve millions of lives and leave a lasting legacy at the same time? Do you want to use your talents and skills to make a difference and not just a living? Do you want to help feed the world now and in the future? Farmerline works to reinvent how the world thinks and invests in the lives of small-scale farmers. We are working to help farmers produce and sell food. We are bold and systemic thinkers but operate lean and nimble.Since 2013, Farmerline has directly helped farmers to improve their productivity and profit in Ghana and also provided technical support to other organizations to do the same. Farmerline started its operations serving 400 farmers in the Ashanti Region of Ghana with information via mobile information services. We have supported many organizations with our tools and knowledge to improve the way they work with farmers. Over the past 8 years, Farmerline and its partnership network has profiled and served over 1million farmers and digitized over 1,000,000 acres of farmland across 16 countries in Africa. Farmerline is a learning organization and you will have the chance to apply your ideas and creativity to solve problems every day.  If you work well in a dynamic collaborative culture, set high standards, and meet challenges with determination and a sense of humour, you’ll thrive at Farmerline. We are an Equal Opportunity Employer. We value diversity and encourage applications from all candidates. We believe that diverse perspectives help our teams to create innovative solutions and understand our global clients’ needs. In alignment with our values, we are committed to recruiting and retaining a diverse global workforce without discrimination. 

Role Overview

Connecting farmers to reliable and fair markets is now Farmerline’s newest service to smallholder farmers. This is to complement quality farm input financing, and training programmes to farmers. The mission is to create lasting profit for the farmers, while creating jobs for community-led micro-entrepreneurs in the value chains we work in. 


The Crop Marketing Manager will be responsible for developing business with agribusinesses and food manufacturers. The key deliverables would be to ensure market access opportunities for commodities produced by smallholder farmers. Importantly, the manager would lead in securing fair prices for smallholder farmers in Farmerline’s network


  • Leads in securing purchase orders from local and international food processors and exporters of major crops.
  • Plans all crop marketing operations to ensure timely delivery of all purchase orders received in the required quality and quantities.
  • Leverage knowledge and experience in local and global commodity prices/pricing to negotiate local and international purchase orders.
  • Stay abreast with key market trends and intelligence with the ability to seek new business opportunities and formulate sales strategies to capitalize on growing the business
  • Coordinates the procurement of all off-taking and market-related logistics including storage and transportation.
  • Develops impactful, cost effective and scalable market access models for all major crops produced in Ghana.
  • Collaborates with other units to ensure all farmers receive adequate training, agro-inputs and prompt digital payments
  • Develop and acquire new customers from given or generated leads
  • Set objectives and targets, establish marketing and promotional plans with the team

Required Qualifications

  • Bachelor's degree in agricultural science, agribusiness, supply chain management.
  • Knowledge of the systemic challenges in agriculture value chains in Ghana, a passion for creating lasting solutions to them and ability to navigate farming communities.
  • Project management skills and the ability to create and stick to timelines.
  • 4-5 years of working experience in crop marketing in Ghana with experience in maize, soybeans, rice, and cashew, among other major crops in Ghana. 
  • Strong research and field  experience in  maize,rice, soybean, plantain, sorghum is required
  • Proven experience in the use of mobile technology to facilitate market access. 
  • Strong business analysis, planning and financial management skills
  • Excellent oral communication, writing and presentation skills.
  • Ability to speak twi and multiple languages across northern Ghana is an added advantage
  • Contract Negotiation and Business Development skills required



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