Content and Digital Manager

DepartmentMarketing and Communications

LocationAccra, Kumasi


Learn About Farmerline

Do you want to improve millions of lives and leave a lasting legacy at the same time? Do you want to use your talents and skills to make a difference and not just a living? Do you want to help feed the world now and in the future? Farmerline works to reinvent how the world thinks and invests in the lives of small-scale farmers. We are working to help farmers produce and sell food. We are bold and systemic thinkers but operate lean and nimble.Since 2013, Farmerline has directly helped farmers to improve their productivity and profit in Ghana and also provided technical support to other organisations to do the same. Farmerline started its operations serving 400 farmers in the Ashanti Region of Ghana with information via mobile information services. We have supported many organisations with our tools and knowledge to improve the way they work with farmers. Over the past 9 years, Farmerline and its partnership network has profiled and served over 1 million farmers across 26 countries in Africa. Farmerline is a learning organisation and you will have the chance to apply your ideas and creativity to solve problems every day.  If you work well in a dynamic collaborative culture, set high standards, and meet challenges with determination and a sense of humour, you’ll thrive at Farmerline. We are an Equal Opportunity Employer. We value diversity and encourage applications from all candidates. We believe that diverse perspectives help our teams to create innovative solutions and understand our global clients’ needs. In alignment with our values, we are committed to recruiting and retaining a diverse global workforce without discrimination.


Role Overview

As Content and Digital Manager, your responsibility will be to oversee, manage and monitor Farmerline’s entire digital footprint. From maintaining our website and email campaigns, to developing and implementing the company’s social media strategy - your role will be to drive and uphold an excellent standard across all online activities. In addition, you’ll devise and deliver bespoke, high quality and engaging content for timely campaigns across all media and marketing channels, and work closely with all units in the organisation to help drive business success through compelling communications. 


1. Plan, implement and manage our Social Media strategy and presence across all digital channels to drive brand awareness, improve our marketing efforts and increase sales. 


2. Manage and promote the company website, including improving its functionality and developing a blogging strategy, to drive leads. Evaluate and manage website performance. 


3. Create regular, engaging content that documents the company’s work, and aligns with our objective to provide farmers with quality inputs, education and access to markets.


4. Plan and publish strategic, monthly newsletters to be distributed to the company’s client and network database. 


5. Respond to social media followers, and grow our platforms with a quality and targeted audience  


6. Measure and report performance of all digital marketing campaigns, analyse metrics, and assess against goals (KPIs)


7. Stay up to date with latest digital trends and best practices, and provide thought leadership and perspective for adoption where appropriate


8. Work with in-house creatives and designers to ensure content is informative and engaging


9. Collaborate with internal teams and consultants from time-to-time to create landing pages/ebooks/white papers and optimise user experience


Required Qualifications

  • High level education in Communications, Journalism, Marketing or relevant field
  • Proven work experience in content and digital management
  • Excellent English and communication skills
  • Excellent writing and copy editing skills
  • Basic knowledge of HTML, web management and SEO
  • Excellent understanding of social media platforms
  • Good organisational and time management skills
  • Good at working to tight deadlines
  • Great ability to use your initiative
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